For the first case study I chose Starbucks. Starbucks similar to Zappos is known for having excellent customer service. They’ve built their company based on the reputation of having great coffee served quickly and with a smile. Some may say it’s over priced, even so they must be doing something right because Starbucks is still continuing to thrive even in a downward spiraling economy. Starbucks uses a lot of different means of social media marketing such as facebook, youtube and twitter.
On the facebook site it even has a count for how many people like, are talking about starbucks and even how many have visited their page this way they can acuratly measure the effectivenesss of the page.
300,235
talking about this
Starbucks also has a presence on youtube with its own channel.
Profile
Total Upload Views:
7,328,393
Latest Activity:
6 months ago
About Me:
We were founded in 1971, opening the first store in Seattle's Pike Place Market. Starbucks, named after the first mate in Herman Melville's "Moby Dick," is the world's leading retailer, roaster and brand of specialty coffee with millions of customer visits per week at stores in North America, Europe, Middle East, Latin America and the Pacific Rim.
They also use their twitter page to announce current promotions including the one they have now with their bogo holiday coffee drinks from 2-5. Their twitter pages also tracks the number of tweets and followers.
About @Starbucks
Out of all of their social media marketing campaigns, I think the best one the have is my starbucks idea, it’s a place where customers can come and post ideas about what they think starbucks should do next.
MyStarbucksIdea.com
Share. Vote. Discuss. See.
You know better than anyone else what you want from Starbucks. So tell us. What's your Starbucks Idea? Revolutionary or simple – we want to hear it. Share your ideas, tell us what you think of other people's ideas and join the discussion. We're here, and we're ready to make ideas happen. Let's get started.
Ideas In Action
What are we doing to make your Starbucks experience better? These are some of the things you've asked for.
About @comcastcares
