The slide show that I found on slideshare on the link above agreed with some of the information provided in our week 4 course materials. This slide show breaks down the importance of having a marketing plan and the steps to complete it similar to some of the examples in "Creating a Social Marketing Plan" slide show in our materials. I agree with a lot of the ideas and points from both of these, it seems to me that you have to have a clear and set plan that way you can achieve your marketing goal, which would disagree with the other example about not needing a marketing plan. For something as important as setting up marketing goals and developing your target audience and going after new customers as well as retaining old ones should require some kind of a plan and not a "go with the flow" type of attitude.
Two suggestions for the Marketing Plan Project Format would be to have a brand strategy and also find a way to measure loyalty. While doing research and going over the material for this weeks assignments I discovered that one important thing you need in your marketing plan is to have a brand strategy. What this basically means to understand who you and to clarify your purpose and you can do that by coming up with a clear vision statement. Many of the leading companies now have a vision statement, I worked for AT&T for four years and our company statement was connecting people with their world, everywhere they live and work and do it better than anyone else. With this vision statement AT&T promised to lead the way in smart phone technology and many other aspects of the wireless industry. Another example is Burger King and their "BK have it your way" slogan. A simple vision statement can set the tone for the whole company so I think it is import to have this be in the format for our project. Also being able to measure loyalty is important, not just the loyalty of customers but also loyalty of employees. Unhappy employees lead to an unproductive workplace. So to have a well oiled machine its important to make sure everything is running smoothly within. I believe this too would be a good addition into our format.
Since we're crowdsourcing our ideas this week about the project, I believe it's a good idea to ask the class for our feedback because after all we are the ones who are going to be doing the project. However I think that using a different business besides the LCCC Business Division would be a better idea. I think something a little more random would be a better fit for this project. Such as a creating a business plan for a lawn and garden business or a pet grooming business. I think something like this would give us a greater opportunity to get creative with the project.
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