Monday, October 10, 2011

Week 6

After reviewing some of the other students blogs the two that I liked the best were Carol's Week 4 post and Justin's post for 5 keys to effective social media marketing.  In Carol's post, http://carolb-smm.blogspot.com/, I thought she found a great example of a company that broke down their strategy for marketing and had a great video that tied along with it.  I also liked Justin's post, http://justinsmarketing.tumblr.com/, it was very clean and to the point and also had a link to each example.  I think making it simple for the reader is important for blogs because you want to get the information out as quickly as possible before the reader loses interest.

For my two outside blogs I found, http://www.scottmonty.com/ and 
http://www.lauraroeder.com/social-media-marketing/.  The first blog is written by Scott Monty who is head of the media marketing department for Ford Motor Company.  He has what a find a very interesting sense of humor and frequently blogs about different aspects of social media marketing. The second is written by Laura Roeder.  I chose her blog because she explains how for a business to succeed with using social media marketing.  She gives a lot of pointers and key points on things that work for small businesses such as what sites to use, how to save time and also how to check and see if what you're doing is actually working.  So these two blogs are two different ends of the spectrum being that the first one gives a humorous spin on whats going in the social media marketing world while the others is explaining how to use it to your benefit.

For my three examples of actual business blogs I chose Facebook, Toysrus and Google.  For the Facebook blog, http://blog.facebook.com/, I would give it a grade of an A.  This blog had a lot of information on what was going on with new Facebook changes and its constantly updated with posts from different Facebook employees with each post being short and to the point.  My second blog was for Toysrus, http://blogs.toysrus.com/, I would also rate them with an A as well.  On this blog there are posts  which contain the lastest deals to the newest toys and as a parent this makes for a very convenient place to find out what's what on the toy front.  They also post import safety recall information on here as well.  For the final choice I chose the Google blog, http://googleblog.blogspot.com/, and for this blog I'm going to have to give them a D.  I found the posts to be incredibly boring and long.  Most of the aren't under three paragraphs and when it comes to blogging I want something that's short and sweet, not long and boring.  Also the topics that are being blogged about aren't related to anything I'd be interested in reading about.  

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